Released on: March 19, 2008, 9:55 am

Press Release Author: MaintenanceNet, Inc.

Industry: Marketing

Press Release Summary: New, Free-of-Charge White Paper from MaintenanceNet Provides
Successful Strategies that Technology Manufacturers Can Leverage for Marketing
Products and Services to Existing Customers

Press Release Body: CARLSBAD, Calif. -- March 19, 2008 -- MaintenanceNet, Inc., the
leading provider of warranty and maintenance contract management services, has
introduced new guidelines and best-practice strategies for leveraging data analytics
to improve product and service revenues while effectively re-engaging with existing
customers. Targeted at technology manufacturers and their channel partners, the
information is detailed in a new white paper entitled, \"The Power of Data
Analytics,\" which is now available at no charge on the MaintenanceNet web site,
http://www.maintenancenet.com/pages/company/landingpages/data-analytics-landing.html.


According to Scott Herron, CEO of MaintenanceNet, reduced product margins are
placing added pressure on companies to sell more services. \"Yet when it comes to
service sales, the greatest challenge that manufacturers face is not improving the
quality of their service offerings, but improving the quality of the business
intelligence used to effectively reach customers in order to sell those service
offerings," said Herron. "The reality is that most organizations lack the data
analytics to effectively renew expiring service contracts, sell extended warranties,
refresh technology, and simply stay on top of customers' service needs."

In the white paper, MaintenanceNet addresses all of these challenges, with
recommendations for acquiring powerful business intelligence that fuels technology
manufacturers\' efforts to grow their service annuity businesses year after year.
Data analytics surrounding the warranty and service contract management process
enable companies to reach out to their end customers to "register, renew and
refresh" - in other words, to interact at strategic lifecycle points. These
interaction points include the initial point of sale; at product registration; in
the post-sales phase when customer changes occur; when warranties expire and service
contracts are up for renewal; and when technology refresh makes sense.

"The impact of such intelligence-based interactions can be dramatic," said Herron.
"In fact, armed with the business intelligence they need, manufacturers are capable
of achieving annual service sales growth of as much as 80-100 percent."

MaintenanceNet's proven data mining and analytics techniques, combined with
Service360T, its software as a service (SaaS)-based platform, provide a
comprehensive, lifecycle approach to marketing, selling and managing services. The
MaintenanceNet method places manufacturers in a position to effectively re-engage
with existing customers to create new sales opportunities, which in turn, translates
into increased revenues.

About MaintenanceNet
MaintenanceNet is the leading provider of warranty and contract management services.
The company's technology platform provides proven increases in overall profitability
and revenue for manufacturers. MaintenanceNet's channel-friendly solutions automate
and improve underlying data integrity, resulting in reliable customer information
for registering and renewing service contracts. Using its online, interactive SaaS
platform, MaintenanceNet provides the entire supply chain with a 360-degree view of
their warranty and service contracts. The world's largest technology leaders turn to
MaintenanceNet to achieve greater success in their service businesses. For more
information, please visit www.maintenancenet.com or call 866-699-7212.
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MaintenanceNet is a registered trademark of MaintenanceNet Incorporated.







Web Site: http://www.maintenancenet.com

Contact Details: Paula Johns
MaintenanceNet, Inc.
+1.760.487.1799 office
paula@maintenancenet.com